Getting Demand Forecasting in Hand

In the demand-driven logistics domain, forecasting is king. Companies that are best able to predict sputters and spikes, then react and execute against those signals, will gain a competitive advantage. But given today’s market uncertainty—the economy, consumer purchasing power and appetite for new products, sliding holiday seasonality, and emerging omni-channel challenges—demand forecasting is no simple task.

SKU proliferation only adds to the problem by creating more complexity upstream in the supply chain. This reality is underscored in Terra Technology’s 2013 Forecasting Benchmark Study, which surveys demand-planning performance among 11 multinational consumer products organizations.

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Courtesy of Inbound – Article By Joseph O’Reilly